Commercial & Advertising Art
Overview
Students will prepare a portfolio throughout the program to promote their work and talent when they graduate. The major emphasis is on the basic principles of design and elements of art through skill development and exploring different media. Special emphasis is placed on manual as well as computer illustration, layout, composition, and design skills. Students will prepare graphic and advertising projects from the idea stage through to the web/pre-press. The students will be using industry software throughout this course, progressing from basic skills to advanced skills.
Possible Certifications
Adobe Certification
Adobe Certified Associate, Indesign
Adobe Certified Associate, Photoshop
Adobe Certified Associate, Illustrator
Potential Career Opportunities
What to Expect
Students interested in this program will take courses in Commercial & Advertising Art and Communication Technology for the first two school years. After sophomore year, students will apply for full-time entrance into one of the two programs, and they will be accepted based on merit and other criteria. Students who are not approved for their first choice will be assigned to the other program included in the rotation.
Uniform
Students at York Tech are required to wear a uniform at all times. While in their shop classes, they must wear the uniform designated by the program instructor. At all other times, students may wear their shop uniform OR York Tech apparel, which is sold through the School Store and the Fan Shop. Please review the Student Handbook for a full explanation of the dress code.
The specific uniform requirements for Commercial & Advertising Art can be viewed below. All items that are hyperlinked must be purchased from the online store associated with the link. Items not hyperlinked may be purchased from any retailer, unless noted otherwise.
Required Items
Shop classes
Solid black or blue jeans
Sneakers or closed-toe shoes
Art kit (purchased through instructor)
Sketchbook
Digital camera device
Academic classes
Shop uniform, York Tech apparel, or Fan Shop apparel**
Pants or trousers
Optional Items
Clear or mesh backpack
*The white and maroon program items should only be purchased AFTER students have completed the rotation AND chosen Commercial & Advertising Art as their permanent technical program. Until then, York Tech apparel or Fan Shop apparel should be worn. More information about the rotation is available in the What to Expect section.
**Some items sold in the Fan Shop, such as hats, may not be worn during school. Please review the Student Handbook for a full explanation of the dress code.